Online / Digital Marketeer wanted

Seniority level

Employee and/or management

• Job type: Full-time
• Position: Online / Digital Marketeer

Company profile:

Beach Resorts is a newly established Leisure group of companies, but with 35 years of experience in holiday parks, hotels and apartment rentals. The group already includes leading companies that have been competing in the Leisure and Hospitality Industry for years. A rapidly growing, young, dynamic and progressive group. The group continuously focuses on the future in both the rapidly changing Leisure markets and is always engaged in opportunities, new generations, technology and development. In which a family feeling with a professional approach within the companies is key.

With over 35 years of experience, the existing companies are moving in a new direction with this established young and fresh group. A unique new brand with matching looks and in full development. With over 1,000 accommodations, rapid growth and plenty of new locations being developed as well as various hospitality and other facilities for guests to enjoy, Beach Resorts offers unique experiences to holiday guests and owners of holiday homes. With this in mind, we are looking to expand our Beach Resorts family and are looking for enthusiastic employees to grow this group with us, with personal development also being a priority.

Job details General information

Do you have a passion for tourism and would you like to work in an international context? At Beach Resorts, we offer you a pleasant, multicultural environment which allows for professional and personal development. With multiple locations in the Netherlands and tourists from around the world, Beach Resorts offers a unique year-round holiday experience combining nature, water, beaches, recreation and service. Become part of our family and step into a world of new opportunities at Beach Resorts. We are a fun, dynamic and growing organization looking for energetic people.

Job description Position (Head) Office position

• Online / Digital Marketeer
• Contract type Permanent contract Working hours Full-time
• Online / Digital Marketeer

Job description

• Are you passionate about online and digital marketing, combined with numbers and pricing? Are you a specialist in making smart analyses? Do you see plenty of opportunities to improve our online and digital marketing and do you have commercial insight? Would you like to work with a company that is innovative in marketing in the Leisure industry and works with the best systems and specialists to enhance the Beach Resorts brand and its parks, hotels and apartments? Do you also possess good communication skills and are you interested in a challenging role in a stable growing and ambitious company? If so, read on quickly because we at Beach Resorts are looking for an: Online / Digital Marketeer

The team you will be working with is responsible for establishing the online and digital marketing of all Beach Resorts parks (including hotels and restaurants) in the Netherlands and, in time, we also foresee growth potential abroad. The marketing is coordinated with the management and analyzed and established in cooperation with our professional and leading systems and parties such as Bookingexperts, BookingBoosters. As an Experienced Digital Marketeer, you will be responsible for ensuring more conversions for our parks and hotels through our corporate website and the parks' and hotels' own websites. You will do this by optimizing websites, monitoring online campaigns and the subsequent results from benchmark dashboards, setting up and optimizing Google Tag Manager and Google Analytics, and brainstorming on marketing strategies, always in cooperation with specialists.

Of course, you will have access to all the tools you will need. We work in our own ParkCMS which was developed by BookingExperts and is also maintained and further developed by them. We also work with various Google tools (Tag Manager, Ads, Search Console and Analytics) and search tools such as Ahrefs and Screaming Frog. With our own Big Data dashboards (using Tableau), we monitor and adjust the performance of our parks and hotels on a daily basis. You, as Project Manager, act as a key link between our parks and BookingExperts' online marketeers, identifying opportunities and threats. In addition to determining the data coming in through our systems, you will perform (complex) analysis to leverage opportunities that maximize profitability and/or revenue and look at our reviews, specifically to improve the Beach Resorts brand for both the rental of our leisure units and our sales department, online and digitally. You will work as a team with our specialist parties who are external but strongly connected to us and in addition you will work closely with our Yield & revenue management department. Furthermore, you will contribute to the rental and sales department of our recreation units. You will build and maintain the systems, working with parties such as BookingExperts and BookingBoosters to monitor and expand the Beach Resorts brand. Furthermore, you will work on marketing-related projects, such as initiating new possibilities and opportunities, and work closely with the rental and sales department to, for example, organize sales weekends and other events. In addition, there are many 'ad-hoc' assignments that you will need to respond to and it is important to work with the rest of the team to monitor the online guest experience.

Number of hours per week 38

What do we offer?

A unique role as an Online / Digital Marketeer in a unique and dynamic environment. At Beach Resorts, no day is the same, allowing you to develop within a dynamic and stable growing company.

In addition, we offer:

• A competitive salary package, with good employee benefits including discounts on activities and vacations.
• A company with many opportunities for further development and career steps.
• Your development is very important to us. Every month, you will have a 1-on-1 conversation with your manager about your development and targeted coaching, ensuring your development does not come to a standstill.
• A varied job in a dynamic and international environment, in one of the leading sectors of the Leisure industry.
• A good working atmosphere where hard work and fun go hand-in-hand. Location THE NETHERLANDS Partly working from home and partly at our locations in the Netherlands is possible. (to be agreed upon)

Applicant criteria

• Minimum requested education level HBO/Bachelor or similar
• Minimum number of years of work experience 1 to 3 years, with work experience in the Leisure industry being a plus.

Skills

When are you the right candidate?

• You have a master's degree in marketing or a related field.
• You love challenges and are full of energy.
• You have 1 to 3 years of work experience as a marketeer and experience at another holiday park / hotel, or preferably are someone who has experience with a group of companies engaged in the rental and sale of recreational properties.
• You have excellent computer and digital skills. Knowledge of Bookingsexperts reservation system or a similar system is a plus. If you have experience with Revenu and Yield systems, this is also a plus.
• You have an excellent command of the English language, orally and in writing. Command of the German language is not a must but is a plus. Also, you are communicative and able to make decisions, even when uncertain. You are precise and social, which allows you to communicate well with different departments. You can function well under pressure, managing the different priorities in your daily routine. If you also have excellent analytical and problem-solving skills, then you are the candidate we are looking for. Furthermore, we are looking for a colleague who brings good energy, humor, and ambition, and is eager to learn. Naturally, you also possess analytical, communicative and social skills.

Languages

• Dutch (Expert, Fluent)
• English (Good)
• German is a plus

Interested in our job opening as a recruiter? Or can't you wait to get started within our company and do you meet our job requirements? If so, please apply and send your resume + motivation to: hrm@beachresorts.nl